While we did not design the firm’s website, we worked with them to develop design elements that extend the brand beyond the logo. We also worked with them extensively on the website content and text, so that the website offers current and potential clients timely and interesting information about intellectual property law. We helped the firm to shift the website’s focus from information that lawyers care about to information that clients need to know.
Lawyer bios take the form of questions or profiles that highlight information relevant to the client’s selection of a new firm. We asked each lawyer to imagine a problem that might walk through the door, and explain how their individual skills, and the firm’s team approach, would help them resolve (and even prevent) that problem.